Earlier this week we premiered a video through Exclaim.ca’s website which has been garnering a really interesting response. This video was a triumph for me because unlike many other hard rock/punk music video you’ve ever seen, every major character and player in the video was a woman, none of whom were being objectified or sexualized. The theme of the video was a showcase of women’s aggression and athleticism, and an alternative idea of women being sexy that isn’t a bunch of girls in booty shorts shaking their shit. I wrote a blurb to that effect and I’ve been surprised since then the amount of vitriol that the video has faced from (male) haters all over the internet.
Could it be that this video is poorly produced or that the song sucks and that is where all the hate is coming from? Sure, but it’s unlikely; our 2010 video for “She’s A Killer” was arguably not very good and the song itself was a crappy recording that we did in our kitchen, yet in over 30,000 views in over 4 years we haven’t received the breadth of hate that we’ve gained in 4 days with ‘I Want Revenge’. So why is this video, and the commentary that went along with it, receiving so much negative attention?
In my opinion, the answer is simple. We have tons of awesome male fans who ‘get’ it, who support and find a woman who can rock as hard as a dude, hit as hard as a dude and be sweaty and up in your face totally awesome. But there is a very real ‘old boys club’ of rock and roll that feels VERY threatened by seeing a band fronted by a strong woman and a video full of strong aggressive women, with absolutely no tits and ass to be had. This very concept is so shocking, and so new to some people that it’s offensive and is inspiring hateful feelings. Deep down, these dudes are feeling threatened. There is a documented phenomena of men reacting angrily toward women trying to occupy what’s traditionally been men’s space in music
. When women represent themselves as experts with regards to musical canon or knowledge, the reaction from this Old Boys Club isn’t just the typical internet shitty trolling – it often goes so far as to include sexualized insults and even threats of violence. Even blogs related to how to ‘get ahead’ with your band are written for men with male-gendered language; for men, by men. The possibility that a woman might be the one reading, engaging with or creating things in the music industry is such a stretch that many writers don’t even bother to consider that the people they’re writing about might be women
and thus don’t even bother to hide their gendered use of language (note in this article, everyone the writer suggests you bring onto your team is a he – from the accountant to the booking agent. Apparently women don’t work in the music industry at all?). I believe this kind of territorialism extends to women performers as well. This video has provoked an angry response from these very dudes, who want rock and roll to stay a man’s game and for women to know their place, which isn’t being in front of a camera in anything other than a slutty outfit.
The commentary I made about this video talked about my desire to create a piece of media that featured how sexy women could be without overtly sexualizing and objectifying them (you know, like every other music video in the world) and the very first comment was “no one cares about this shit”. Well guess what guys… people do care. A lot of people. They’re called women, and they make up 50% of the population. Welcome to 2014. I was also called out on talking about women being sexy without being sexualized because I had posed for a VERY NOT risque, semi-clothed “sexy” photo which is on my facebook wall. Again, it seems that these men demand that women be either the Madonna or the whore; the idea that we can be both just does not compute. I personally am a big fan of girls being sexy, and I would never say that it’s a bad thing for a women to be sexual in media. I DO think it’s a bad thing if it is the ONLY way a woman can be represented and surely enough you almost never see women in the rock and roll industry who are fat or ugly or otherwise unkempt, unlike their male counterparts. One of the goals of this video was to create an alternative concept of what makes a woman sexy, but it seems like that idea is very unwelcome to some. Keep us in the pin-up photos in bikinis holding guitars, but don’t dare let us in front of the camera screaming in your face. The truth is that I believe that a sexually empowered and powerful woman can be overtly sexual when she chooses and is also sexy and cool even if she’s dressed in a t-shirt and jeans; it’s all about attitude and intention, and to me the women in this video are so amazing. The video itself is groundbreaking for this reason and the backlash is an indicator of just how much misogynistic sentiment is still creeping in the cellars of the rock and roll industry. Who care about this shit? Only all the women who work in the music industry, make music, and buy music. So pay attention, haters.
See the video that’s causing such a stir here